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About The Author

Falguni
Falguni
Falguni is the Content Manager for North America at MoEngage. She is passionate about writing various types of content, from epigrams and micropoetry to long-form content, across multiple topics. Having spent her life living in different parts of the world, she enjoys traveling, meeting new people, and learning about different cultures.
Shoptalk 2025: Decoding the Future of Retail Marketing with AWS
  • Analytics
4 min Read Time

Shoptalk 2025: Decoding the Future of Retail Marketing with AWS
5 Big Retail Shifts We Saw at Shoptalk with Treasure Data
  • Analytics
3 min Read Time

5 Big Retail Shifts We Saw at Shoptalk with Treasure Data
Inside Shoptalk 2025 with Tealium: The New Rules of Retail
  • Analytics
3 min Read Time

Inside Shoptalk 2025 with Tealium: The New Rules of Retail
Mobile Customer Engagement Strategies & Examples
  • Customer Engagement
12 min Read Time

Mobile Customer Engagement Strategies & Examples
Web Push Notifications: How They Work & Best Practices
  • Customer Engagement
10 min Read Time

Web Push Notifications: How They Work & Best Practices
Average Email Open Rate By Industry: A Data-Driven Study
  • Analytics
12 min Read Time

Average Email Open Rate By Industry: A Data-Driven Study
The Top 12 Ecommerce Marketing Trends for 2025 (and Beyond)
  • Customer Journeys
12 min Read Time

The Top 12 Ecommerce Marketing Trends for 2025 (and Beyond)
How to Increase Email Open Rate + Formula to Calculate
  • Analytics
15 min Read Time

How to Increase Email Open Rate + Formula to Calculate
Customer Journey Analytics: How to Measure Impact and Engagement
  • Analytics
15 min Read Time

Customer Journey Analytics: How to Measure Impact and Engagement
Humanizing Data to Create a Personalized Customer Experience
  • Engagement
3 min Read Time

Humanizing Data to Create a Personalized Customer Experience
How AI is Fueling the Future of Customer Engagement
  • Artificial Intelligence
3 min Read Time

How AI is Fueling the Future of Customer Engagement
Customer Engagement Platform Migration Strategy & Tips
  • Analytics
10 min Read Time

Customer Engagement Platform Migration Strategy & Tips
A Master Guide to Ecommerce Customer Journey Strategy
  • Analytics
10 min Read Time

A Master Guide to Ecommerce Customer Journey Strategy
9 Signs It’s Time to Change Customer Engagement Solutions
  • Analytics
9 min Read Time

9 Signs It’s Time to Change Customer Engagement Solutions
How to Use Personalized Communication to Improve Customer Engagement
  • Engagement
9 min Read Time

How to Use Personalized Communication to Improve Customer Engagement
6 QSR Marketing Strategies to Amplify Customer Engagement
  • Analytics
15 min Read Time

6 QSR Marketing Strategies to Amplify Customer Engagement
Email Personalization: Creating Marketing Emails That Customers Love
  • Analytics
13 min Read Time

Email Personalization: Creating Marketing Emails That Customers Love
Fast Food Marketing: Top Strategies, Channels, and How to Measure Success
  • Analytics
18 min Read Time

Fast Food Marketing: Top Strategies, Channels, and How to Measure Success
6 Impactful Marketing Strategies for Streaming Services
  • Analytics
11 min Read Time

6 Impactful Marketing Strategies for Streaming Services
Implementation Case Studies: How 3 Brands Successfully Migrated to MoEngage
  • Industry Stories
5 min Read Time

Implementation Case Studies: How 3 Brands Successfully Migrated to MoEngage
How to Execute and Measure Your Omnichannel Analytics Strategy
  • Analytics
15 min Read Time

How to Execute and Measure Your Omnichannel Analytics Strategy
Personalized Push Notifications: Use Cases and Real-Life Examples
  • Engagement
11 min Read Time

Personalized Push Notifications: Use Cases and Real-Life Examples
SoundCloud’s Data-Driven Transformation Journey: A Deep Dive
  • Customer Engagement
3 min Read Time

SoundCloud’s Data-Driven Transformation Journey: A Deep Dive
How to Choose the Best Media Marketing Solution
  • Campaign Optimization
14 min Read Time

How to Choose the Best Media Marketing Solution

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