MoEngage Recognized in Forrester’s Now Tech Real-time Interaction Management, Q4 2021 Report

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Did you know that an average consumer spends 13 seconds to purchase from a brand in-store? It’s slightly higher online, where consumers spend about 19 seconds making a purchase decision!

With shorter attention spans and swifter purchase cycles, brands need to understand real-time customer context, orchestrate the next best experience, and optimize the results. This is easier said than done. One of the challenges is choosing from multiple tools, ensuring they are the best fit for your company’s size, goals, and use cases.

To help consumer brands choose the right technology, Forrester has published the “Now Tech Real-time Interaction Management (RTIM), Q4 2021” Report and we are delighted to share that MoEngage is included in the report in the functionality segments of customer data platform, cross-channel marketing hub, and personalization engine. 

Forrester defines RTIM as: 

Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer lifecycle via preferred customer touchpoints. 

What’s inside the “Now Tech Real-time Interaction Management, Q4 2021” Report?

Brands and marketing leaders need to look beyond acquisition and focus on the overall customer experience. This is especially critical in today’s digital age, where customers choose to buy from a brand purely based on experience and trust.

Forrester recommends marketers to utilize Real-time Interaction Management (RTIM) solutions to deliver value in “experiential moments of truth” to their customers.

In this report you’ll understand:

• How an RTIM solution can benefit your business.
• Factors to consider while evaluating the perfect RTIM solution for your company.
• Recommended RTIM vendors based on factors such as size, ability to support real-time decision-making, customer journey orchestration, real-time insights, cross-channel capabilities, and personalization.

As an all-in-one, insights-led customer engagement platform, MoEngage supports three out of the five of Forrester’s RTIM solutions segments:  Cross-Channel Marketing Hub, Customer Data Platform, and Personalization Engine.

• We have a robust customer data engine built into our platform, along with rich data and analytics.
• Our native AI engine Sherpa helps drive the next-best action and personalization across channels. Based on that data, marketers can use our solutions to predict future behavior and create campaigns and journeys for customers.
• We provide cross-channel marketing campaign engagement tools for marketers to immediately engage customers best. Teams can also leverage our Flows to build customer journeys based on the next best experience, taking into account real-time actions from consumers to personalize journeys.

You can download a copy of the Now Tech Real-time Interaction Management, Q4 2021 report here.

We believe that this report gives a transparent analysis of the pros and cons of choosing a particular platform and is highly beneficial for marketers evaluating RTIM solutions for their brand.

MoEngage Recognized in The Forrester Wave Report for Cross-Channel Campaign Management

Earlier this year, MoEngage was named a “Strong Performer” in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021 report. MoEngage was recognized for its AI-driven insights, engagement personalization, and marketer-friendly analytics. Our platform received the highest scores possible in nine criteria: artificial intelligence, personalization, mobile, customer profiles & preferences, testing & optimization, digital intelligence, emerging channels, social media & digital advertising, and marketing performance management.