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About The Author

Shitij Raj
Shitij Raj
Shitij drives content for Middle East and Africa at MoEngage. Having worked for various B2B brands, he has garnered experience in writing on topics like customer engagement, retention, customer experience, and omnichannel marketing or something thematic like FIFA Marketing or Ramadan. If he is not writing, you could find him watching an Arsenal game or watching the Office / Modern Family.

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