Celebprime, a flagship product of Fanory, is a pioneering platform in the digital realm that seamlessly connects fans with creators.
The platform serves as a dynamic hub where creators can engage authentically with their audience through personalized video messages, live streams, audio/video calls and direct messaging.
Activating and Converting Users: While the brand saw a surge in app installations, converting these downloads into active users proved to be a hurdle as many didn't progress beyond the initial exploration phase. Crafting Personalized Journeys: The initial communication strategies lacked the finesse needed to resonate with users at various engagement levels, resulting in low interaction rates. Empowering Creator Monetization: Our creators, the heart and soul of Celebprime, faced challenges in effectively monetizing their content due to a disconnect between their offerings and audience interests.
As Celebprime continued to grow, the challenge of delivering a personalized experience to each of our users became paramount. MoEngage's custom segmentation capabilities were a game-changer for us. By allowing us to analyze user behavior intricately, MoEngage empowered us to develop targeted strategies that significantly reduced our drop-off rates and increased engagement. MoEngage didn't just meet our needs; they helped us elevate the entire experience on Celebprime.
Precision Targeting through Segmentation: Leveraging MoEngage's segmentation capabilities, Celebprime tailored our communication strategies to specific segments and creator profiles, ensuring that each interaction felt personal. and relevant. Dynamic Preference Capture: MoEngage's in-app messaging and data capture features allowed Celebprime to gather crucial insights into customer preferences during onboarding, enabling us to deliver content and communication that resonated deeply with each individual. Expanding Communication Channels: In addition to push notifications and in-app messages, the brand embraced WhatsApp and email as communication channels, expanding reach and delivering personalized engagement experiences across multiple platforms.
Optimized Creator Recommendations: MoEngage's algorithms provided invaluable insights into customer behavior, enabling Celebprime to optimize content recommendations and significantly enhance revenue opportunities for our creators. Incentivizing Conversions: Through targeted incentives such as complimentary coins and activity-based bonuses, Celebprime leveraged MoEngage’s campaign management tools to incentivize conversions and drive engagement. Continuous Iteration and Improvement: With MoEngage's robust analytics, we continuously refined our content offerings and communication strategies, ensuring that we remained aligned with the evolving preferences and behavior of the audience.
Leveraging MoEngage's advanced analytics, the next phase involves identifying and reactivating dormant users through targeted campaigns and personalized messaging, reigniting their interest and bringing them back into the fold.
The strategic initiatives powered by MoEngage’s engagement suite led to:
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