Empiricus is Brazil’s largest financial publisher, with +450K subscribers and +1M monthly readers. They provide investment advice to their clients and offer finance content via subscription, and publish new suggestions or updated investment reports weekly.
New user retention is the first true litmus test for any SaaS company. MoEngage’s full suite of customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.
Empiricus enabled MoEngage’s smart journey orchestration called Flows to ensure the success of this new initiative. This provided visibility into each customer’s performance and automatically delivered cross-channel communications (push and in-app notifications) on daily missions.