Publishers Clearing House is a free-to-play, chance-to-win digital entertainment site with a wide portfolio of gaming apps, and a fully logged-in audience with millions of registered users. Over the last 70 years, PCH has transformed into a digital-first, omnichannel marketing powerhouse with engagement rates twice the industry average due to their loyal user base. Best known for their oversize checks awarding life changing winnings, they have indexed as a top-ranked, multi-category media property.
Learn more at: media.pch.com
Our collaboration with MoEngage helped us hit our highest in-app DAU count during our Superprize Sweepstakes! We created personalized flows based on our tiers of customers to enhance engagement and messaging that speaks uniquely to each and every one of our consumers!
As a result of using various MoEngage features, Publishers Clearing House was able to achieve the following: