Spielworks is a blockchain-based gaming platform poised to transform the gaming industry. They make crypto easy, fun, and secure by enabling millions of players to enjoy benefits such as true ownership of digital assets, secure token handling, and comfortable interaction with exceptional blockchain games.
The amazing growth of Spielworks' user base, from 1 million to 3 million in 2022, is a powerful indication of their success. Still, with current market conditions making it more challenging than ever, they knew that a strategy was necessary to sustain and grow customer lifetime value. To do this, they looked for a customer engagement platform to keep customers informed on new products and community initiatives, automate campaigns and journeys to create efficiencies and deliver personalised content based on each user's behaviour.
The MoEngage team is reliable and helpful. From the implementation process to feature requests to debugging issues, they are quick to respond and always willing to help. We appreciate the support and open lines of communication between teams.
With MoEngage's customer insights, the Spielworks team was able to understand each customer's behaviour, especially where they dropped off in the journey, to then quickly roll out automated campaigns through multiple channels like email, push notifications and others.
The brand was also able to personalise these campaigns based on the customer data available to them which resulted in increased conversions.
