BANKING & FINANCE | CONVERSION

How Tickertape Drives ~11% In-App CTRs Overtaking Industry Benchmark of 8.3%

Get Case Study Access

10.8%

Overall CTR compared to
industry benchmarks of 8.3%

60%

of customers seeing their campaigns compared to 20-30%
for event-triggered campaigns

About Tickertape

Tickertape is a content and information platform for stocks, ETFs, Mutual Funds, and other investment instruments. Owned by Anchorage Technologies Private Limited, Tickertape aims to make investing more inclusive by offering retail investors institutional knowledge, access to data and benchmarks, tools for analysis, and the chance to be a part of a vertical community of investors.

Our aim at Tickertape is to build a comprehensive investment ecosystem where individual and retail investors can better manage their finances, provide them access to tools, and encourage knowledge sharing. We're delighted to partner with MoEngage and leverage their insights-led capabilities, particularly in-app communication, to drive meaningful engagement. We’re already seeing great results, viz. improvement of CTRs from 2% to ~11%!

Manish Bansal

VP, Growth and Marketing

At Tickertape, we needed an omnichannel customer engagement platform with custom HTML capability that would allow us to build our in-app communication, which is much more aligned with the app design. After evaluating other options, we strongly felt MoEngage’s Push Amplification® feature (enabling higher reach for our notifications) combined with Flows would help us in meaningfully engage our new, regular, and dormant customers.

Shyam Athreye

Senior Product Manager

Business Challenge

One of the biggest objectives for Tickertape was to improve the financial outcomes of its customers by promoting holistic learning and contextual understanding. Thus, they needed to encourage customers to spend higher time on the app and discovering new features. The investment analysis platform realized the need to show different in-app messages based on the section of the app the customer was in. This is where MoEngage with its insights-led approach and advanced HTML in-app functionalities came to their aid.

MoEngage Solution

With different features and product lines in the app, Tickertape could personalize in-app communications using HTML templates. Tickertape now shows in-app communication on specific screens instead of relying on customer triggers that may or may not trigger in-app communication at the right time.

Products Used

In-app Messaging

Accelerate engagement and motivate action on mobile, through contextually personalized, in-app messages.

RFM Segmentation

Create nuanced segments based on recency, frequency, and monetary value of customer transactions.

The Result

Using MoEngage’s HTML in-app feature, Tickertape observed:

10.8% Overall CTR compared to industry benchmarks of 8.3%
60% Of customers seeing their campaigns compared to 20-30% for event-triggered campaigns

The industry standard for in-app CTR stands somewhere around 8.3%, while Tickertape was able to observe CTRs ~11%.

How did they achieve this feat? The answer is contextual in-app communication using HTML templates.

Contextual in-app messages can be used to show personalized communication only on specific screens or specific parts of a screen, like fragments.

This can be used to restrict in-app campaigns to specific app fragments, which will be triggered based on a customer’s behavior inside the app.