One of India’s leading tech-enabled budget hotel chains, Treebo offers quality accommodation at affordable prices. Emulating the vast reach of the banyan tree (from where it gets its name), Treebo is currently active across 430 hotels in 83 cities.
The budget hotel industry in India is a crowded space. Treebo was striving to establish their brand and recall while differentiating themselves based on superior customer experience across touchpoints. They wanted to convert new users by personalizing their onboarding journey. The brand also wanted to position itself using personalized messaging platforms, and improve conversions by optimizing mobile and web experiences.
The conversion rates are really good and MoEngage has improved delivery rates in a very turbid environment where people are connected to multiple networks and are always on the go. The conversion rates apart, I’ll go ahead and vouch for the tech stability you have as a product. We have strong faith in the Tech Stack that MoEngage has developed. That’s the USP of MoEngage.
India’s internet users will touch a staggering 627 million in 2019 and 97% of these users use mobile phones to access the internet; simultaneously the smartphone penetration in 2019 is pegged at 40% and so it’s safe to say that customers are spoiled for choice. In such a booming online market, Treebo was finding it hard to position itself as a unique, stand-alone budget hotel chain that is different from online travel agencies, to build brand loyalty, and engage potential and new users. MoEngage’s on-site messaging gave Treebo the freedom to use a series of messages that gave the user ample information about brand Treebo and what it offers.
Though Treebo’s marketing team was successfully acquiring leads through targeted marketing messages, the tech team was unhappy with the website and app performance. They used MoEngage’s platform to trigger real-time messages that reached users even after they left the website. This not only increased their conversion rates but also improved the overall website engagement.
Using MoEngage, Treebo observed:
