WeatherBug is a leading weather application, offering personalized and highly accurate weather data that is hyper-localized, providing consumers with tailored and reliable forecasting information. With over 15M monthly engaged users across web, app, and digital channels, WeatherBug gives consumers real-time information about significant weather events, lightning strikes, and forecasts, empowering consumers worldwide with actionable insights for everyday planning and proactive preparation.
WeatherBug grappled with manually setting up push notifications, limited audience selection, and the need for more personalization.
However, the integration with MoEngage resolved these issues, enabling WeatherBug to send personalized push notifications.
This helped them improve audience targeting, curate re-engagement campaigns successfully, and foster a more dynamic and responsive community of users.
MoEngage's strategic approach enabled WeatherBug to achieve an impressive 27.32% conversion rate, signaling a remarkable resurgence in customer engagement and solidifying a robust re-engagement strategy while maintaining a steady reduction in uninstall rates.
MoEngage provided WeatherBug with the capabilities of sending recurring push notifications, improving audience selection, and campaign optimization.
Adding campaign tags enhanced visibility, and the user-friendly, custom dashboards simplified the end-to-end marketing process. They also facilitated continuous monitoring and optimization of engagement strategies.
Personalization was introduced through in-app and push messages.
The re-engagement campaign, targeting customers who were inactive for 5 days, achieved great conversions, re-engaging 220,000 customers.
Uninstalls remained steady at the rate of 84, showcasing a successful retention strategy.
WeatherBug was able to improve its marketing efforts and resolve customer engagement challenges.
Overall, the brand was able to achieve the following:
