WOW Skin Science is a popular Indian skincare and haircare brand that offers a wide range of natural and holistic products.
WOW Skin Science was on the lookout for a platform that could help the brand seamlessly segment customers, understand their behavior and personalize communications at scale.
The brand's short-term goal was to garner maximum amount of conversions by targeting customers with the right messaging. One the other hand, the long-term goal was to disseminate automated customer journeys to help with customer retention.
Our previous platform was not attuned to the scale at which we wanted to operate at. With MoEngage, we have a partner that is extremely rich in features and comes with great customer support. So instead of dealing with multiple vendors, we get a one-stop solution for everything under under the sun!
With MoEngage, integration is incredibly easy and seamless compared to any other tool in the market. Another stellar aspect of the platform is the increased operational efficiency. From 7-8 days without MoEngage to just 20-30 minutes with MoEngage- that's the kind of dip in lead time we've witnessed when setting up campaigns. And, the support team (i.e., the Customer Success team) as well, is amazing!
The WOW team used MoEngage to send out hyper-personalized communications across channels like InApp, SMS, Push, and WhatsApp. This resulted in the brand clocking record-breaking user sessions and order purchases during its birthday sale!
The team felt that with MoEngage, the integration was incredibly easy and seamless. It also helped increase the operational efficiency from 7-8 days (without MoEngage) to just 20-30 minutes (with MoEngage). This dip in lead time for campaign set up combined with the support that MoEngage provided was a game changer for WOW Skin Science team.
MoEngage, powered by AWS, offers real-time customer engagement with scalability. Using EC2, Kafka, Athena, SQS, Lambda, and Personalize, we deliver instant personalized marketing for startups with 1000s of customers to unicorns and large enterprises with 100s of millions of customers. AWS enables MoEngage to meet 99.99% SLAs worldwide, serving 1000+ customers, profiling 1.5B users, and sending 4B daily messages.
Using MoEngage, WOW Skin Science was able to:
