State of Digital Consumption in the Middle East

The Middle East is one of the fastest-growing markets globally, with over half of the population being below the age of 25. The internet penetration in UAE is expected to reach 96% by 2025, with 67% of Middle East consumers shifting to digital channels for engaging with brands.

Internet penetration in the Middle East

Impact of Personalization on

Unique open rates (OR) of broadcast Emails is 7.91%, while the OR of personalized Emails is 19.34%. The click-through rate (CTR) for broadcast Emails is just 1.44%, but it increases to 28.63% if Email communication is personalized. The Conversion rate of personalized Emails are 8.45% on average, compared to 4.08% for email broadcasts.

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