Top brands open up about their experience leveraging the power of insights-led Customer Engagement strategies - learn why MoEngage customers are MoEngage advocates
‘Predictions’ by MoEngage helped us get highly accurate forecasts into future customer behavior without requiring any data science or development teams. The actionable nature of the feature allowed us to create highly targeted engagement campaigns within minutes based on their (customer) propensity (high, medium, low) to perform actions. We have witnessed a 33% higher conversion and 10% higher engagement - uplifts that we can attribute to the predictions feature.
Personalization is a big part of our customer engagement strategy. MoEngage has been critical in helping us scale our customer outreach across channels and engage with our customers on a more individual basis.
Affinity Segments by MoEngage helped us segment customers based on their dominant behaviour traits without any manual efforts or developer resources. The actionable nature of the feature allowed us to create highly targeted upsell campaigns within minutes. We have witnessed a 2x increase in conversion when compared with similar campaigns in the past - uplift that we can attribute to the affinity segments feature.
MoEngage’s forward looking engagement platform has been critical in enabling us to deliver contextual, personalized and relevant communication and alerts to our customers, at the right time, based on usage and behavior patterns.
